SOMFY GROUP ADAPTS ITS EXECUTIVE COMMITTEE TO STRENGTHEN SUSTAINABILITY AND DIGITALIZATION

12/12/2023 - 09:00 CET

SOMFY Group, the world leader in opening and closing automation in homes and commercial buildings, and a pioneer in smart homes, is continuing to roll out its 2030 Ambition strategic roadmap by positioning CSR and digitalization at the core of the organization, within its Executive Committee.

Since 2021, sustainable development has been at the heart of the Group's strategic focus committed to reducing its CO2 emissions by 50%* by 2030, including both its activities and products. 
Digitalisation is a pivotal aspect of the company’s transformation plan. It strengthens the uniqueness of the Group’s solutions and enhances the efficiency of its working methods, aiming to continually offer more value to its customers. 

To effectively execute these sustainable and digital development strategies, the Group has made the following changes to its Executive Committee: 

- Bruno Barlet, previously Head of Sales, has been appointed CSR Director as of January 1, 2024. To replace Bruno Barlet, the Group recruited Sébastien Picot, who assumed his role in September 2023, as Head of Sales and Brands. 
- Guillaume Deudon joined the Group as Chief Digital Officer (CDO) on July 1, 2023.
- Additionally, Bénédicte Simond was appointed in March 2023 as Head of Products & Services. Having joined SOMFY in 2022, she previously held the position of VP of Interior Products. 

These appointments support and structure the efforts made so far by its teams to consolidate SOMFY's competitive edge in its markets. 

“The renewed profile of our Executive Committee is an important step towards achieving its 2030 Ambition. To consolidate our status as a trusted partner and to better serve our customers, we have been building a team with diverse and complementary backgrounds. I'm convinced that this diversity and the wealth of experience held by our Executive Committee members will be invaluable assets in achieving our Ambition,” says Pierre Ribeiro, SOMFY Group CEO. 

* 50% in absolute value for scope 1&2, and 50% in intensity for scope 3 

Biographies

Bruno Barlet:
Bruno Barlet took over full responsibility for Group sales in 2021 after being appointed Head of Sales in charge of the South and East zones (France, Eastern and Southern Europe, Africa and the Middle East and Asia-Pacific) in 2020. He joined Somfy in 2016 as Director of Somfy France after spending 28 years with the Legrand Group, where he was Chief Executive Officer of the French subsidiary from 2014. After starting his career in sales in the 1990s, Bruno Barlet held various senior positions in Supply Chain, Marketing, and Product Strategy. He has led several major launches for the Legrand Group. Bruno Barlet graduated from the École Supérieure de Commerce de Saint-Étienne.

Guillaume Deudon:  
With over 25 years of professional experience in IT and digital, Guillaume Deudon has primarily developed his career internationally. He has worked and lived in Europe, Asia, North America, and North Africa, and has thus developed strong interpersonal and intercultural skills. Guillaume has led large-scale client transformation and digitalization programs, most recently in major global B2B companies such as The Dow Chemical Company and DSM-Firmenich. Among some of his successes is the establishment of a digital center in Chicago, replicated in Sao Paulo and Shanghai. Guillaume holds an Engineering degree in software engineering from ENSEIRB in France and an M.B.A. from INSEAD.

Sébastien Picot:  
After starting his career in strategy consulting at OC&C Strategy Consultants, Sébastien Picot worked for nearly 15 years at the Essilor group (now EssilorLuxottica), where he held various positions in marketing, sales, and general management of subsidiaries, in Europe and Latin America. He has extensive experience in complex B2B2C environments and in managing multi-brand and multichannel strategies. Sébastien is a graduate of ESSEC Business School and holds a Master's in Financial Engineering from the University of Paris I-La Sorbonne.

Bénédicte Simond: 
Previously Executive Vice President Corporate Research for Groupe SEB—the world leader in small domestic equipment—Bénédicte Simond was in charge of the Product and Technology Innovation strategy for Groupe SEB’s product universes, brands, and territories. She joined the SOMFY Group in 2022 to dedicate her expertise and experience to serving the Products and Services strategy. With an engineering background (CPE Lyon), Bénédicte Simond holds an Advanced Management Degree from INSEAD and IMD.

Profile

Founded in 1969 in France, and now operating in 58 countries, Somfy is the world leader in window and door automation. Pioneer in the connected home, the Group is constantly innovating to guarantee its users comfort, well-being, and security in the home and is fully committed to promoting sustainable development. For 50 years, Somfy has been using automation to improve living environments and is committed to creating reliable and sustainable solutions that promote better living and well-being for all.

CONTACTS

Shan: Alexandre Daudin: +33 (0)1 44 50 51 76 – alexandre.daudin@shan.fr 
Aurore Cantot: +33(0)6 09 96 00 70 – aurore.cantot@shan.fr